How to watch the new Coca-Cola Christmas advert - directed by Oscar winner Taika Waititi

Christmas adverts have become something of a phenomenon, with different companies and brands competing to pull on heartstrings and spread the most festive spirit.

One brand synonymous with Christmas time is Coca-Cola, and many feel that it’s not really Christmas until you see the soft drinks company’s advert on TV.

This year’s Coca-Cola advert - directed by Oscar winner Taika Wititi - follows the story of a man who, when heading out to work, is stopped by his daughter. She gives him a letter for Santa that she wants to be posted.

Busy at work, the man forgets to post the letter, and so he embarks on an epic journey to ensure that it is safely delivered to Santa himself.

When will the advert play on TV?

The advert will air in the UK from December, as well as being shown globally in 91 countries around the world.

The campaign is called The Letter, and it encourages people to truly be together this Christmas with its tagline, “Give something only you can give - yourself.”